Kitchen Culture: Seven Gods of Good Fortune
Above are the Seven Gods of Good Fortune, Shichi
Fukujin. At table the seven good luck gods appear in several guises: as a blend of seven spices called shichimi tōgarashi, or as a mélange of seven flavors
such as this pickle, fukujin-zuké.
Top row left to right:
Ebisu, god of fishermen and merchants,
often depicted carrying a sea bream. Daikokuten (Daikoku), god of wealth,
commerce, and trade. (Ebisu and Daikoku are often paired and represented as
carvings or masks on the walls of small retail shops.) Fukurokuju, god of happiness, wealth, and
Bottom row, left to right:
Hotei, plump, happy god of abundance and
good health. Bishamonten, god of warriors, demonstrates
strength and prowess. Jurōjin, god of
wisdom. Benzaiten (Benten-sama), goddess of knowledge, beauty,art, and music.
Word-Play makes JULY 29th GOOD FORTUNE DAY
Seven Good Fortunes
The number SEVEN (7) can be pronounced either shichi or nana. Here it is "shichi."
The number TWO (2) can be pronounced either fu or ni. Here it is "fu" of the number 29.
The number NINE (9) can be pronounced either ku or kyu. Here it "ku" of the number 29.
JULY is the 7th month. July 29th is SHICHI FUKU, the day of Good Fortune!